The Role of Wine Portfolios

Portfolios, in their various forms — print, PDFs, Excel sheets, and websites — are essential to the wine profession.

They fulfill important functions such as:

  1. A catalog of wines on offer — also reflecting the company's personality
  2. A marketing channel — often one of the first and most used points of contact

Portfolios typically include information such as:

  1. Wine label and producer name
  2. Origin — country and hopefully region, appellation, etc.
  3. Price

Anything more is appreciated, but not always provided.

Portfolios are typically delivered through:

  1. Phone/Text — direct request of information
  2. In Person — handing a printed version to someone
  3. Email — manually sent a PDF or Excel sheet
  4. Website — customers login to access the portfolio

Managing portfolios is challenging, considering time constraints, traffic, staffing issues, global time zones, scheduling, and the need for constant updates.

Portfolios often lack comprehensive information, calling for further research through producer websites, internet searches, books, experience, and asking your peers.

Now imagine this process for all customers, suppliers, and employees involved.

Searching for wine information is overly complicated and time-consuming — there must be a better way.

WineKē's Approach to Wine Portfolios

  1. Develop a comprehensive format with in-depth information
  2. Accurately gather and organize information from the supply chain's start — with the producer
  3. Operate as a wide-ranging reference for producers, products, and distribution channels worldwide
  4. Simplify research, learning, and exploration by integrating Education and Content into portfolios
  5. Ensure open access to everyone — no login required
Offering detailed information enables passive communication. No need to call, email, or physically request information — it's available 24/7 worldwide. This frees time for more meaningful conversations and relationships.

Our approach helps the wine profession evolve at a lower cost, making it more accessible to new generations. Wine is fascinating, but few get a behind-the-scenes look or an opportunity to dig deeper. Let's change that.

Examples of WineKē Portfolios

  • Producer — view detailed profiles of wine producers
  • Wine Label — browse and learn about various wine labels
  • Region — discover and explore different wine regions
  • Appellation — get information on specific wine appellations
  • Encyclopedia Entry — access in-depth knowledge about wine
  • Search Filters — easily find what you need with our advanced search and filter options (location, annual bottle production, varietals, soil, elevation, etc.)

Producer & Wine Label

Region & Appellation

Encyclopedia & Search Filters

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